WEBSITE DESIGN AND DEVELOPMENT

Branden Keller is a website designer and developer. His sites guide visitors naturally through your story, whether that’s a sleek portfolio, a brochure-style single-pager, or a full business website. Every site is fully SEO-optimized. From lead generation, sales generation, increased traffic, and more clicks, Branden achieves tangible and measurable results with his designs.

Websites that are built to last

What’s included?

  • Fully responsive across all devices, dynamic layouts (animations)

  • Copywriting (text)

  • SEO optimization

  • Full sitemap

  • Contact form

  • Custom CSS

  • Social media integration

  • Google Business Profile setup

  • Stock image procurement

  • Custom icons

  • Plugin integration

  • Blog page

  • Custom favicon

  • Cookies banner

  • Privacy Policy and Terms & Conditions pages

  • Google Analytics setup

  • Google platforms buildout (Analytics, Tag Manager, Search Console, Merchant Center)

BEFORE AND AFTER

Before After

MY PORTFOLIO

See some of my prior work.

Client #1 - IRONWOOD INSURANCE AGENCY

Location: San Jose, CA

Client Type: California Insurance Agency

The Ask: “Build us a modern website from scratch. Make it effortless for visitors to navigate between our personal vs. business insurance offerings, with clean layouts and a clear path to contact us.”

Deliverables & Results:

  • Developed an 7-page Webflow website for an insurance agency

  • Wrote ~50% of the site copy, including local-SEO-optimized page titles and header structure

    • Incorporated Ironwood (tree) style messaging throughout key sections (e.g., “growth,” “branching out,” “deep roots”)

  • Custom-designed and fully responsive across desktop, tablet, and mobile breakpoints

  • Sourced stock photography and created custom iconography/graphics, including:

    • Custom green service icons

    • A digital recreation of an award logo that previously had no online asset

    • Brand-colored visuals (e.g., headshot placeholder silhouettes, California map graphic, and additional supporting elements)

  • Built card-style navigation/selectors for Personal and Business Insurance offerings

  • Embedded Google Reviews

  • Integrated a promo pop-up card to display using custom code

  • Integrated a contact form with direct email-forwarding functionality

  • Optimized site structure, UI/UX, metadata, and on-page elements for local and general SEO

  • Built and implemented site-wide animations and motion effects

  • Delivered a final Google Drive handoff package, including:

    • Optimized image library (resized and renamed)

    • Custom icon library

    • Final Website Brand Guidelines deck and initial Identity & Discovery presentation PDFs

Screenshot of Ironwood Insurance Agency website homepage with services for auto, home, umbrella, life, earthquake, and flood insurance, featuring a child playing outdoors and a request a quote button.
Screenshot of a website for Ironwood Insurance Agency featuring a team section with a photo of Shannon Sevor, Founder and CEO, and a description of his background and philosophy.
VISIT SITE

Client #2 - Cannery Row Antique Mall

Location: Monterey, CA

Client Type: Storefront Retail

The Ask: “Rebuild our website so that it authentically embodies the spirit, history, and vintage appeal of our Monterey-based business. We want to explore how to achieve this digitally while balancing modern functionality with nostalgic storytelling.”

Deliverables & Results:

  • Built a new website, which also led to the real estate sale of 2 dealer spaces worth nearly $90,000

  • Drove a 900% increase in users and 15,000 unique site visits within the first year of relaunch

  • Achieved 10x inquiry generation

  • Led to a vacancy rate of sub-3% on 100+ spaces

  • Created a complimentary, new, higher-quality mockup of their existing logo

  • Integrated a blog, linked to their existing Facebook page

  • Provided complimentary monthly web updates

BEFORE AND AFTER
Before After
VISIT SITE

Client #3 - MEtro Center Offices

Location: Sacramento, CA

Client Type: Office Building Owner

The Ask: “Produce a new website for our office building, developed entirely from scratch, as there is no existing web presence. The site should serve multiple purposes: leasing, business credibility, and marketing.”

Deliverables & Results:

  • Brand new website from scratch, showcasing the landlord’s attention to detail, property quality, professionalism, and improved appeal to prospective tenants and lenders of the landlord

  • Coordinated photographer and videographer vendors to capture fresh content

  • Improved brand presence online and within the Sacramento office real estate market

  • Purchased an optimal domain name

  • Increased inquiry generation

  • Led to a 100% occupancy within one year of launch

  • Complimentary monthly updates

A webpage titled 'Meet the Tenants' with logos of various companies and organizations, including California Department of Water Resources, California Department of Consumer Affairs, California Department of Food and Agriculture, Konica Minolta, Sutter Health, Samuel Merritt University, THINK Surgical, Western & Southern Financial Group, AGWS, CSC Digital Brand Services, VITAS Healthcare, and LWP Claims Solutions. The note at the bottom indicates these are tenants as of 2023.
VISIT SITE

Client #4 - DUKE CAPITAL VENTURES

Location: Mountain View, CA

Client Type: Private Equity Real Estate Firm

The Ask: “I need a clean, investor-first website that clearly explains who we are, what we invest in, and why we win. It should showcase our portfolio with credible project storytelling, highlight our team/partners, and make it easy for qualified investors to connect.”

Deliverables & Results:

  • Photographed office/lifestyle images on location. Edited to match the brand aesthetic

  • Copywrote the bulk of the website to fit DCV’s market position

    • Wrote/structured long-form project narratives for complex developments (e.g., community process, iteration history, current status)

    • Created a Guiding Principles section that frames investment philosophy to build trust

    • and wrote more!

  • Developed a portfolio system: one overview page plus repeatable project detail pages to tell the full story behind each asset

Business professionals in a meeting room, with a man in a gray suit speaking and a woman with glasses sitting, a young man holding a laptop, and a whiteboard in the background showing notes.
VISIT SITE