GSH Ventures BRANDING PROPOSAL
I provided multiple logo prototypes for a new private equity entity. Later, the client chose their favorite logo for the company. For each, I designed multiple color variants to ensure compatibility with any color background, t-shirt, and interface.
Moon photograph taken with a 600mm lens
The vision behind the GSH Ventures branding
This logo was created to embody boldness and sophistication, with a fluid, interconnected form that reflects both strength and adaptability. The vision was to design something timeless that communicates reliability while still feeling dynamic and modern.
This color scheme consists of shades of blue, chosen to evoke trust, stability, and calm. In branding, blue carries a universal emotional appeal, making people feel confident and secure when engaging with my work.
The brand’s typography (Merriweather and Open Sans) is a classic combination of class and modernness. Three other typography combinations were provided as complementary backups to account for accessibility and font availability.
How I would describe the logo in 5 words: Fluid, Sophisticated, Trustworthy, Timeless, Modern
